Plus Supermarkets

Christmas 2023

Agency: Energize


More and more people are experiencing a growing degree of polarisation. There are even 1.4 million people in the Netherlands who no longer have any contact with their family or friends at all. Unfortunately, this often gets in the way of being together at Christmas. But sometimes it doesn't take much to get back in touch. If we let go of individual principles and stubbornness and try to relate to each other, we can enjoy a good meal together.

In the Christmas advert, we tell the story of twin brothers Thomas and William. Although they live close to each other, they do not see eye to eye. Apparently separated by an unspoken twist. Buried in photos and memories of the past. You can feel it gnawing at them. They long for connection. Is it time to bury the hatchet? But how to turn the tide? In times like these, everyone deserves a little brotherly love.

Eating well means eating together. In this campaign, the power of this phrase lies in one word: together.

This professional campaign titled 'Christmas 2023' was published in Netherlands in December, 2023. It was created for the brand: Plus Supermarkets, by ad agency: Energize. This 360° and Film media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 5 months ago by Creative Director: Robin Pas of Energize.


Advertising Agency: Energize part of Happy Horizon
Creatives: Robin Pas (CD), Dieuwer Bulthuis, Chris Sant, Jeroen Buddingh
Strategy: Els Dijkstra, Hans van Gils
Account Director: Simone Ottenbros, Sara Visscher
Agency Producer: Kiek Beljaars
Production Company: Pink Rabbit
Director: Ismael ten Heuvel
DOP: Martijn van Broekhuizen
Senior Producer: Monique van Beckhoven
Editor: Martin Heijgelaar, Pim van der Plas / MRTN
Online & Grading: Barry Clarke / Captcha!
Music: Danny Vera/ Like it always was
Music Supervisor: Maik Cox / AMP Amsterdam
Sound: Jacco Lenstra / Hans van de Loo / Studio Levalo


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