Chosen to Save Food

Chosen Foods Launches "Chosen to Save Food" Campaign to Vanquish Seedy Ingredients from the Grocery Store

Fear Not, Chosen Foods Mayo is here to save your sandwiches

In a world where shady ingredients and seedy oils have become the industry standard, Chosen Foods, America’s #1 Avocado Oil and Avocado Oil Mayo*, is stepping up as the hero the grocery store desperately needs. As one of the only avocado oils on shelf that’s guaranteed to be 100% pure, Chosen Foods today is announcing the launch of its new national advertising campaign, Chosen to Save Food. Created by agency Humanaut, Chosen to Save Food is designed to put an end to inferior food by harnessing the superpower of 100% Pure Avocado Oil and simple ingredients to clean up America’s most popular foods – starting with Mayonnaise.

Consumers are paying closer attention than ever to what they put in their bodies - seeking cleaner, more trustworthy ingredients across the grocery store. But while more shoppers are meticulously scrutinizing their choice of proteins and produce, they often overlook the sauces that accompany them. The result: higher-quality meals topped with sketchy condiments. But Chosen Foods refuses to accept the status quo and is here to save the day, ensuring that condiments finally match the high standards of the food they are meant to enhance.

Chosen Foods Classic Mayo made with 100% Pure Avocado Oil is heroically reimagined as "Chosen Foods Super Mayo” in a bold animated and cinematic execution. While mayonnaise from leading brands often use seed oils and extra fillers, Chosen Foods utilizes the power of the ancient avocado, channeling its signature avocado oil, resulting in a deliciously creamy mayo that is here to save food with super simple ingredients and super good fats.

"The time for compromise is over. Consumers shouldn’t have to be detectives to find products that deliver exceptional taste and feel-good ingredients," said Sarah Barnes, Chief Marketing Officer at Chosen Foods. "Chosen to Save Food is a bold, confident statement that addresses this consumer tension head-on. By anchoring our entire portfolio in 100% pure avocado oil, and simple ingredients we are 'saving' food and proving it’s time to choose Chosen.”

"From the beginning, we treated the brand like the superhero it truly is," said Bethany Maxfield Executive Creative Director at Humanaut. "The creative idea was built to feel larger than life while staying grounded in something very real: people want food they can trust and the campaign leans fully into that truth—celebrating Chosen Foods as uniquely equipped for the role through purity, simplicity, and unapologetic confidence.”

The campaign will be running on ESPN and across social platforms like TikTok and Meta.

*Sales Data MULO+ L52W end 12/28/2025