Description
Choose the difference | SM Campaign
Project Overview:
Silver Sea is a Saudi brand specializing in silver jewelry. Our upcoming campaign targets the upper-class Saudi audience of A and A+ social classes, aged 25 to 40, to raise awareness of the brand’s existence and that it offers the finest jewelry with exceptional craftsmanship, embodying the rich cultural identity of the Middle East. Each piece in the collection features unique shapes and intricate designs that resonate with the region's pride, passion, and heritage. Our mission was to bring this cultural essence to life without expressing it explicitly.
Marketing Objectives:
- Acquire new customers.
- Increase awareness of the brand’s different products.
Target Audience:
- Social Class: A Class: A+
- Age: 25 - 40
- Gender: Male and Female
Advertising Media:
- TTL: Social Media Platforms.
This professional campaign titled 'Choose Difference |SM Campaign' was published in Egypt in December, 2024. It was created for the brands: Silversea and Silver Sea, by ad agency: Udjat Agency. This Design and Digital media campaign is related to the Jewelry industry and contains 10 media assets. It was submitted 2 months ago.
Credits
Designs: Saleh Emam
Strategy: Radwa Ezzuldien