ADVERTISING

Chlamydia email

Description

To demonstrate the hidden nature of the Chlamydia virus, an email was send to every person on the Department of Health's database that fell into target audience (males and females aged 15 to 25). Recipients opened the email and saw nothing but a single line of text that instructed them to "Click here and drag to the top of the page."
Doing so revealed a message written in a white, which was previously invisible. It delivered a simple, relevant and stark warning about Chlamydia, and also directed the reader to a website to seek further information and arrange a test.

This professional campaign titled 'Chlamydia email' was published on May 11, 2007. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 15 years ago.

Credits

Advertising Agency: Gatecrasher Advertising, Perth, Australia
Art Director: Brett Colliver
Copywriter: Joe Hawkins
Additional credit: James Hawkes

ADVERTISING

iStock Essentials

Nonprofit Organization with digi...

Artist: Ankabala

iStock Signature

Volunteers share stories

Artist: SDI Productions

iStock Signature

Men Listening in a Support Group

Artist: SolStock

iStock Essentials

Counting Euros Macro Shot

Artist: znichka

iStock Essentials

Businessman with Nonprofit Organ...

Artist: Ankabala

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.