Coloring books are a best seller for kids and adults. With that in mind, 11:21 created a Volkswagen Children's Day campaign that turns the print ad into a platform for coloring, crossword puzzles, etc. The campaign goes to the POS, with tableware in the group's 4 dealerships in Rio. The placement will be in the newspaper O Globo.
This professional campaign titled 'Children's Day' was published in Brazil in October, 2019. It was created for the brand: Volkswagen, by ad agency: 11:21. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: 11:21, Rio de Janeiro, Brazil
Art Director: Lucca Gulminetti
Copywriter: Rodrigo Sani, Gustavo Bastos
Media Manager: Diego Crisostomo
Media: Rodrigo Sani