Indian institute of hotel management

Child labour must be banned

Agency: Keyline Digitech

World Day Against Child Labour


What could be more disheartening than witnessing the future of the nation with little to no light in their eyes?

A child's eyes should be filled with curiosity about all things unknown to them. A mind that can imagine a bright future without a hint of darkness. And a childhood where they can learn, explore different opportunities and grow into the pillars of tomorrow.

Unfortunately, the reality today is far from this ideal. According to a report by International Labour Organization (ILO) and UNICEF, 160 million children have been pushed into child labour on a global scale (2022) and this number has only increased due to the impact of COVID-19.

To address this issue, Keylines and the Indian Institute of Hotel Management came together on World Day Against Child Labor to raise awareness of these alarming numbers. Our campaign, with the powerful slogan "Put pencil in tender hand, child labor must be banned" and simple imagery, emphasizes the crucial importance of education and opportunities for children, rather than exploiting and abusing them.

We hope to inspire everyone to work together to create a brighter future for our children — a future where small hands don't have to carry heavy burdens.

This professional campaign titled 'Child labour must be banned' was published in India in June, 2022. It was created for the brand: Indian institute of hotel management, by ad agency: Keyline Digitech. This Content, Design, and Digital media campaign is related to the Education industry and contains 1 media asset. It was submitted 8 months ago by Keyline Digitech of Keyline Digitech.


Advertising Agency: Keyline Digitech, Kolkata, West Bengal, India
Company Director: Mr Subrata Kundu
Art Director: Mr Amalesh Das
Design: Mr Matinur Rahaman
Copywriter: Mr Sudip Dutta Gupta, Ms Sanjana Shaw


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