Description
Cheetos has tackled one of the world’s most pressing snack-related crises: where to wipe your cheesy, orange fingers after going in on a bag of Cheetos? The answer? Cheetos Pants.
Created with BBDO, these bold trousers are the exact same eye-searing orange as the iconic snack and come with towel-textured thigh panels—yes, literal built-in napkins—perfect for wiping off all that glorious Cheetle. They even have pockets custom-sized to carry a bag of Cheetos. Priorities, right?
To make sure these weren’t just a gimmick, Cheetos brought in serious fashion firepower: Max Siegelman, Karoline Spenning, and legendary designer Zang Toi. The result? A high-style, high-function global fashion moment.
They’re available now—but only for a limited time and on a first-come, first-serve basis. Missed your chance? Don’t stress. Cheetos also curated a global collection of orange pants from designers and brands around the world, turning the whole internet into a giant Cheetle-friendly wardrobe.
Check the website: https://cheetospants.com/
This professional campaign titled 'Cheetos Pants' was published in United Arab Emirates and United States in April, 2025. It was created for the brand: Cheetos, by ad agencies: BBDO N.Y. and Impact BBDO. This Design, Digital, and Experiential media campaign is related to the Fashion, Food, and Recreation, Leisure industries and contains 5 media assets. It was submitted 2 months ago by Creative Director: Dennis Silveira of Impact BBDO.
Credits
AGENCY: IMPACT BBDO DUBAI
Dani Richa: Chairman & CEO
Ghassan Kassabji: CEO
Jad El Rabahi: Managing Director
Ali Rez: CCO
Dennis Silveira: Creative Director
Andre Queiroz: Art Director
Alison Cordeiro: Copywriter
Anahita Ghotbi: Account Director
Sanil Chandran: Motion Designer
Benjamin DeSouza: Motion Designer
Shoaib Ahmed: Motion Designer
Mohamed Soueid: Senior Producer
Grenald Alves: Traffic Manager
AGENCY: BBDO NY
Lex Singer - Associate Creative Director
Czar Dizon - Senior Designer
James Young - EVP, Head of Creative Innovation
Jill Ong - Global Business Lead
Rebecca Golden - Account Manager
Johnny Corpuz - Head of Communications Strategy
Carly Duris - Senior Communications Strategist
AGENCY: BBDO PAKISTAN
Farooq Qazi: COO
Nasir Qureshi: ECD
Momin Saeed Khan: Account Director
Ahmad Rabbani: Senior Account Manager
OMNICOM PRODUCTION
John Doris - Head of Production
Kimberly Clarke - Executive Producer
Severin Sauliere - Senior Producer, Interactive
Adele Solomon - Group Business Affairs Lead
OMNICOM STUDIOS
Sarah DiLeo: Head of Studio
Kelly Crooks: Executive Producer
Noah Fowler: Director
Noah Smith : Line Producer
Jason Kim: Editor
Cathy Ellis: Senior Post Producer
Mary Wright: Audio Producer
Dominic Zunino: Senior Audio Engineer
Aaron Flickinger: Colorist
Alex Mirza: Assistant Editor
PANTS PRODUCTION: ANOTHER PLACE
Rafael Nascimento: Fashion Designer
Hudson Rennan: Photographer
Gabriel Binow: Styling
Carol Prada: Makeup Artist
Roberth Augusto: Set Design
Victor Wagner: Retouching
ANP Team:
Filipe Mateus
Amanda Serodio
Lucas Della Coletta
Commercial Representation: VAIS
Ana Carolina Vaisman
Mariana Abdalla de Mello
PRODUCTION: BTS/FILM
Tiago Sousa (Moggli): Videographer Freelancer
Rodrigo Resende: Videographer Freelancer
Ana Beatriz Simões: Producer Freelancer
Cheetos
Chris Bellinger - Chief Creative Officer of PepsiCo Foods
Hana Golden - Marketing Director, Cheetos Equity
Jeffrey Pfeifer - Marketing Director, Cheetos Equity
Parker Finlinson - Brand Manager, Cheetos Equity
Tina Mahal - Senior Vice President of Marketing, PepsiCo Foods
Jenni Welsh - Senior Director of Marketing, PepsiCo Foods
Flavia Simoes - Senior Director of Marketing, Cheetos
