A campaign for boost the barbecue sales in Brazil during the Soccer World Cup.
CARTÃO VERMELHO / RED CARD
Soccer and barbecue are the same: if it comes with a sole, it's a red card.
TRÊS DEDOS / 3-FINGERED
It can be a 3-fingered picanha, coarse salt topping or even that small sausage that comes round. The important thing is to cheer.
CAI BEM / GOES DOWN BETTER
Who goes down better: a national team striker or a juicy picanha steak?
In Brazil, the term "goes down" is frequently used for both a player who falls down all the time and also for tasty foods.
ENGOLIR / PUT UP WITH ME
"You'll have to put up with me" only works when the barbecue is not Frisa.
"You'll have to swallow me" is a famous phrase from the brazilian national team coach Zagallo, who was the first person to win the World Cup both as a player and as a manager. In portuguese "swallow" is commonly used to eat something and also to "to put up with" or "shove down".
CAMISA 11 / 11 T-SHIRT
A good friend is the one who plays in all eleven positions: he brings the ice, fires up the grill and doesn't let the steak burn at game time.
VACA / COW
When everyone passes the hat ("vaquinha") to have a barbecue at game time, there is always someone trying to score a hat-trick ("drible da vaca").
VAR / VAR
Brings sausage but only eats picanha. Call the VAR.
This professional campaign titled 'Cheering with Frisa is tastier.' was published on November 29, 2022. It was created for the brand: Frisa, by ad agency: Fire Comunicação e Marketing. This campaign is related to the Food industry and contains 7 media assets. It was submitted 2 months ago.
Advertising Agency : Fire Comunicação & Marketing, Vitória, Espírito Santo, Brazil
Production Company: Frisa, Brazil
Creative Director: Rodrigo Pegoretti
Art Director: Daniel Galvão
Copywriter: Rodrigo Pegoretti, Daniel Galvão
Illustration: Daniel Galvão
Account Team: Bruno Weigert, Flavia Celin, Rodrigo Carneiro