To successfully market Cheeflex, the breakfast cereal brand owned by Cheetoz, the packaging design campaign began with an analysis of customer perception. This was important due to the highly competitive market and Cheetoz's reputation as a junk food brand in Iran, particularly because of its corn puff snack product.
The next step was to address the misperception of breakfast cereal in Iran as a healthy and nutritious product. An analysis of consumer behavior revealed that lack of time was a common reason for skipping breakfast. To change this perspective and engage the audience, a story was created that emphasized the key benefit of breakfast cereal - its quick preparation time This approach aimed to make the brand a part of customers' daily breakfast routine.
Overall, the packaging design campaign for Cheeflex was successful in addressing customer perception, creating a new perspective on breakfast and introducing a new brand to the market. By targeting negative perceptions and highlighting the benefits of the product, Badkoobeh Agency could increase brand awareness and sales of the brand.
This professional campaign titled 'Cheeflex Packaging Design' was published in Iran in April, 2020. It was created for the brand: Cheetoz, by ad agency: Badkoobeh. This Design medium campaign is related to the Food industry and contains 6 media assets. It was submitted 5 months ago.
Advertising Agency: Badkoobeh Creative Communication Solutions, Tehran, Iran
Client: Cheetoz (Dina Food Industries)
Strategiest: Adele Khanzadi
Creative Director: Amir Sahaf Nia
Illustrator: Mohamad Esmaeilian
Packaging Designer: Hamed Rasoulnejad