Chasers

Autoimmune diseases don’t just affect the body: they interrupt lives. Today, 10% of the world’s population lives with an autoimmune condition such as Type-1 Diabetes, Atopic Dermatitis, Multiple Sclerosis and Respiratory Syncytial Virus. Up to 70% of these patients believe their dreams have become unreachable because of their disease. So their dreams are postponed, and their plans are abandoned.

“Chasers” is Sanofi's global integrated campaign built around real patients who refused to let their condition define their limits. A platform that embodies Sanofi’s purpose: chasing the miracles of science, so people can keep chasing their dreams.

The campaign tells the real stories of five patients whose dreams came true thanks to science. Crafted with over 150 extras, the film adopts the language of epic action movies to reimagine their aspirations on a larger-than-life scale. Through cinematic storytelling and CGI, their dreams unfold on screen, transforming everyday ambitions into spectacular scenes where imagination and science collide.