One of the biggest problems in protein bar category is that most products taste awful. However, protein bar is still a popular food among people who is busy and always on the go. This simple food can provide busy people with the energy and nutrition in a quick and convenient way. ThinkThin provides protein bar with great taste and good nutritional value. The products of ThinkThin taste like real chocolate, cookies, and other deserts. However, only a few people notice the great taste of ThinkThin’s products.
Emphasizing the great taste and nutrition ThinkThin’s protein bar can provide probably help the company capitalize in this category. Therefore,
the strategy here is combining the image of tasty food with the image of battery, implying that food provide you with energy can also be delicious.

This student campaign titled 'Charge with Delicious' was published in United States in December, 2017. It was created for the brand: ThinkThin, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising School: S.I. Newhouse School of Public Communications, Syracuse, USA
Creative Director / Art Director / Copywriter / Illustrator: Yuxin Xiong


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