ADVERTISING

Foundation Rwanda

Changing Perspectives | Changing Futures

Agency: JWT

Description

The word, Rwanda, immediately brings to mind thoughts of war, destruction and genocide. With this flip book an image of war turns into an image of hope. It changes the viewer¹s perspective from the past to the future in the same way an education can change a child¹s future from despair to hope. The book is being distributed in multiple locations to raise awareness and donations for this important cause.

This professional campaign titled 'Changing Perspectives | Changing Futures' was published in United States in March, 2010. It was created for the brand: Foundation Rwanda, by ad agency: JWT. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 14 years ago.

Credits

Advertising Agency: JWT, Atlanta, USA
Creative Director: Carl Warner
Art Director: Jeff Harter
Copywriter: David Cohen
Photographer: Brad Kaye
Retoucher: Tom Janousek

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