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Description
This speculative campaign positions the product in an unconventional environment — public transportation — to emphasize its exceptional strength and effectiveness. By adopting a bold, comedic visual language, the campaign creatively contrasts unpleasant odors with instant freshness. Its distinctive style and culturally relatable setting engage viewers, delivering a memorable and impactful message
This student campaign titled 'Change the atmosphere - Air freshener campaign ' was published in Egypt in July, 2025. It was created for the brand: Frida, by ad school: The Higher Institute Of Applied Arts. This Design, Digital, and Print media campaign is related to the House, Garden and Household Products industries and contains 6 media assets. It was submitted 4 months ago.
Credits
school: The higher institute of applied arts
Design by: Shahd Yasser
Under the supervision of: Dr. Eman Salah
