Chameleon

Debuting this week is an all-new Tootsie Roll television commercial featuring Tootsie’s iconic Mr. Owl. Only this time, he is being joined by a new color-changing chameleon to help showcase the chewy variety of Tootsie Roll flavors – cherry, orange, lemon, lime and vanilla, in addition to chocolate. The advertising represents a milestone moment as it’s the first time Mr. Owl has been seen enjoying a Tootsie Roll, rather than his past favorite – a Tootsie Pop. It also marks the next chapter in the Mr. Owl story – all designed to help create awareness around Tootsie’s full flavor lineup. Creative was led by Chicago-based indie agency Schafer Condon Carter (SCC), with illustration and animation handled by acclaimed studio Calabash. “Chameleon” will run in 30 and 15-second lengths beginning this week (June 15). It will be seen on Connected TV, YouTube and social media platforms including TikTok, Instagram, Facebook, X and Reddit, reaching Tootsie fans wherever they tune in.