Description
India has always been a nation of resilience and determination, rising to new heights despite challenges and opposition. On India's 78th Independence Day, we celebrate the undying spirit of this great country, rising above the noise and doubt to soar and transform.
In this film, we follow the journeys of three Indian protagonists, each from a different field - space, civil engineering, and sports. Despite naysayers discouraging them from the shadows, these individuals set out to achieve something great for their country. In the end, they triumph, looking up at the sky with pride as an Air India aircraft passes by, symbolizing the airline's association with India as its flag bearer.
Created by Air India's in-house creative team and Kulfi Collective, this film is a testament to the strength and spirit of India.
This professional campaign titled 'Together We Soar' was published in India in August, 2024. It was created for the brand: Air India, by ad agencies: Air India in-house creative team and Kulfi Collective. This Film medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted 11 months ago.
