ADVERTISING

Michelob ULTRA

Celebrate your effort.

Agency: MullenLowe SSP3

Celebrate your effort with a light superior beer.

Celebrate your effort with a light superior beer.

Celebrate your effort with a light superior beer.

Celebrate your effort with a light superior beer.

Celebrate your effort with a light superior beer.

Celebrate your effort with a light superior beer.

Description

Fitness and beer don’t have to be enemies.

That’s why Michelob Ultra created a beer low in carbs and calories so people who enjoy exercise can celebrate the effort without worries.
For these prints we used nothing but an athlete, sweat, lights and close ups. No montages.

This professional campaign titled 'Celebrate your effort.' was published in Colombia in August, 2022. It was created for the brand: Michelob ULTRA, by ad agency: MullenLowe SSP3. This Print medium campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted 3 months ago.

Credits

Advertising Agency: MullenLowe BEAT, Bogotá, Colombia
ECD: Diego Muñoz, Juan David Pardo
Creative Director: Duván Villegas
Art Director: Silvana Hernández
Copywriter: Oscar Castañeda León
Photographer: Mauricio Cifuentes

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