L'argus N°1 car estimate magazine launched this Street guerilla marketing action in Paris France last week. 5 cars were parked un Paris France, full of money. A bluetooth transmitter send messages to people passing close to the car.
This professional campaign titled 'Cars full of money' was published on September 21, 2007. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 16 years ago.
Advertising Agency: Kassius, France