Cars to work

Agency: Publicis Conseil


Because mobility must be accessible to all, Renault Group offers various new or used vehicle leasing solutions for people who do not have a financing solution. These offers are made possible through its CareMakers inclusive mobility program and thanks to an ecosystem of committed partners: social prescribers (organizations in job seeking assistance, solidarity and social reintegration actors), financial institutions specializing in constrained budgets, and players in inclusive mobility.

To disseminate and publicize the offer, France Travail is one of the main partners of this program and has been mobilizing for the benefit of job seekers since the very beginning of the initiative.

To facilitate financing, Renault Group has set up partnerships with organisations specialising in microcredit for low-income people (Adie, Caisse d'Epargne, Parcours Confiance, Créasol).

Finally, to ensure that its offer is well coordinated with local areas and existing schemes, the Group has surrounded itself with players specialising in inclusive mobility (Roole, Le Club Mobilité).

The Group's dealer network is also a key player in this approach: today, there are nearly 50 garages throughout France offering vehicles and more than 300 garages offering maintenance and repairs at preferential rates via CareMakers, all volunteers to accompany and participate in this program.

To be eligible, you must live in metropolitan France, have a mobility need related to the professional project and meet the income requirements defined with the CareMakers programme partners, which are less than or equal to 14,000 euros of reference tax income per unit.

Applications are submitted directly by the person concerned or through a partner prescriber on where all the steps are detailed, whether for the purchase or lease of a new or used vehicle or for maintenance services:

Buying or leasing (long-term leasing or with a purchase option) new or used vehicles:

A sustainable solution that saves on fuel, maintenance and repair costs compared with an ageing car. This offer is designed for people on low incomes, with the first increased rent financed by microcredit.

Maintenance : discounts of around 40% (parts and labour) depending on the operations carried out, on garage prices in a network of over 300 CareMaker’s affiliated garages.

Today, Renault Group is going one step further and launching the "Voitures de future fonction" initiative. This additional offer, derived from current offers, is aimed particularly at people on trial period. This offer allows them to start paying for their vehicle from the 4th month, to give them time to secure their job.


The new contours of CareMakers will be unveiled digitally and on TV in a campaign designed by Publicis Conseil for Renault Group, in a videa case 120 second format and a 60 and 30-second film.

This professional campaign titled 'Cars to work' was published in France in March, 2024. It was created for the brand: Renault, by ad agency: Publicis Conseil. This Integrated medium campaign is related to the Automotive and Public Interest industries and contains 2 media assets. It was submitted about 2 months ago.

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