Alfa Romeo helps other people sell their cars. Sales promotion campaign is Belgium. Alfa Romeo was now so cheap that people will want to get rid of their current wheels pretty soon. So Alfa Romeo converted bus shelters into free classified ad hoardings. Within days the poster sites were completely full.
This professional campaign titled 'Car sale noticeboard' was published in Belgium in January, 2010. It was created for the brand: Alfa Romeo, by ad agency: Duval Guillaume. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 13 years ago.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Client contact: Alexandre De Preter
Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins, Katrien Muller
Copywriter: Philippe Blondé, Henry Scott
Graphic design: Wim Sels