ADVERTISING

Canon

Canon: Endless Toys

Agency: NEXT-DC

Description

Creative Park is a digital platform, which allows anyone to print out and assemble paper models of animals, cars, moving toys, planets, buildings… you name it.
To promote it around different countries in Europe, Canon created a 360° stop-motion video, which takes viewers through different paper worlds — a kid’s room full of toys, cars and planes, a jungle full of animals, and outer space. All the elements in the video are taken from Creative Park.
The video can be experienced on YouTube, Facebook and on different VR devices. It is created mainly for kids and their parents, in order to present the endless possibilities of the platform to stimulate children’s imagination.
It is part of the “Endless Toys” campaign, highlighting Creative Park’s main advantage. In a world where kids get bored with their toys and other forms of entertainment so quickly, it gives parents a chance to give them a new toy to play with every day.

This professional campaign titled 'Canon: Endless Toys' was published in Bulgaria in May, 2018. It was created for the brand: Canon, by ad agency: NEXT-DC. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 4 years ago.

Credits

Advertising Agency: NEXT-DC, Sofia, Bulgaria
Director: Zlatin Radev
Production: Junk Brothers
Creative Director: Alexander Antonov
Art Director: Evgenia Nikolova
Copywriter: Maksim Stoimenov
Group Account Director / Producer: Hristo Petkov

ADVERTISING

iStock Essentials

Fireball side with alpha

Artist: kozlove

iStock Signature

shot of old ship's cannon

Artist: komisar

iStock Signature

Rack Focus Shot of a Silhouette ...

Artist: Hoptocopter

iStock Essentials

Multicolor Confetti Explosion

Artist: NicolasMe

iStock Signature

Civil War in the US - shot of an...

Artist: komisar

iStock Essentials

A Cannonball Shooting out and fl...

Artist: Nissim Farin

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.