Canon: A Masterpiece Camera

Agency: Wunderman Thompson Dubai

A Masterpiece Camera

A Masterpiece Camera

A Masterpiece Camera


Today, a good camera has become one of the main selling points of a smartphone. But even with huge advancements in mobile phone technology, when it comes to high-quality photo shoots of the phones themselves, most campaigns will still use a pro camera to capture the best shots. It’s an insight which the team from Wunderman Thompson Dubai have used to create a cheeky campaign for Canon – called ‘A Masterpiece Camera’ – showing the smartphone captured in a professional photoshoot using a pro Canon camera.

The campaign also celebrates the talent, attention to detail and mastery that goes into professional photography. After all, although the advent of phone cameras means that photography is in everyone’s hands, capturing a truly great picture can be more difficult than many think.

The campaign has been created by Wunderman Thompson Dubai for Canon and Kinafoto, the ultimate destination for professional photographers. It will be launched across social media, print and ads in outdoor locations.

This professional campaign titled 'Canon: A Masterpiece Camera' was published in Spain and United Arab Emirates in December, 2022. It was created for the brand: Canon, by ad agency: Wunderman Thompson Dubai. This Film, Integrated, and Print media campaign is related to the Other industry and contains 3 media assets. It was submitted 9 months ago by Senior Creative: Jericho Dizon of Wunderman Thompson Dubai.


Agency: Wunderman Thompson Dubai
Chief Creative Officer, MENA: Chafic Haddad
Executive Creative Director: Pablo ‘Daf’ Dachefsky
Creative Director: Hassan Bilgrami
Senior Art Director: Jericho Dizon
Motion Graphic Designer: Aashim Kadayikkal

Photographer: Ale Burset
Post: Diego Speroni
Production House: El Nene Del Globo Rojo


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