Can You Handle The Heat?

School: S.I. Newhouse School of Public Communications


Insight: People are proud of their ability to handle spice.
Big Idea: Compare handling spicy foods to handling intense pain.

This student campaign titled 'Can You Handle The Heat?' was published in United States in December, 2022. It was created for the brand: Cheetos, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Confectionery, Snacks and Food industries and contains 3 media assets. It was submitted over 1 year ago.


Advertising Agency (School): S.I. Newhouse School of Public Communications
Art Director: Brooke Hirsch
Copywriter: Brooke Hirsch
Instructor: Mel White


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