ADVERTISING

Supercell

Codemate - Can you beat a chess grandmaster?

Agency: DAVID New York

Description

A major partnership in the realm of strategy is fully underway. Supercell, the powerhouse behind gaming phenomena such as Clash of Clans and Clash Royale, has joined forces with Chess.com, for a period of strategy celebration.

As the latest piece in the partnership, the Clash-maker has launched the digital ad puzzle Codemate where participants can earn in-game rewards by finding the winning moves.

Inspired by the moves of a chess grandmaster, more than 50 different puzzle-based ads with varying difficulty levels will challenge both new and experienced chess players alike. This interactive global campaign turns chess puzzle-solving moves into Clash of Clans or Clash Royale in-game promo codes. The harder the puzzle, the better the reward. With the smartest minds being able to win between upwards of 250.000 to 1.000.000 gold and elixir to use in their Clash games.

Sharing games with everyone
The Codemate campaign now runs until the following days, featuring digital ads and New York-based billboards.

The puzzles are harder than they look, but if you come across them all it takes is to find the two winning moves on the chessboard and you will be thoroughly rewarded with in-game riches.

Andre Toledo, CCO of DAVID New York, explains the inspiration behind the campaign: "If you notice, chess moves actually look like promo codes, and as chess players love to solve chess puzzles, we decided to turn puzzle-solving moves into real promo codes for Clash of Clans in-game rewards."

About Supercell
Supercell is a game company based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since its launch in 2010, the company has brought five games to the global market: Hay Day, Clash of Clans, Boom Beach, Clash Royale and Brawl Stars. Supercell’s dream is to create games that as many people as possible play for years and that are remembered forever.

About Chess.com
Chess.com is the world’s largest chess site with a community of more than 140 million members from around the world playing more than 10 million games every day. Chess.com organizes and broadcasts the world’s biggest chess events featuring multi-million-dollar prize funds captivating millions of viewers. Chess.com is the 114th ranked site on the internet. In June 2023, Chess.com was named one of TIME's 100 Most Influential Companies.

This professional campaign titled 'Codemate - Can you beat a chess grandmaster?' was published in United States in September, 2023. It was created for the brand: Supercell, by ad agency: DAVID New York. This Integrated and OOH Outdoor media campaign is related to the Gaming industry and contains 5 media assets. It was submitted 5 months ago.

Credits

CREATIVE: DAVID NY
Global Chief Creative Officer and Partner: Pancho Cassis
Global Chief Operating Officer: Sylvia Panico
Managing Director: Luiza Prata Carvalho
Chief Creative Officer: André Toledo
Creative Director: Linus Oura
Associate Creative Director: Guilherme Pinheiro
Copywriter: Sandi Spino
Art Directors: Carmen Fenech, Rafael Ochoa, Juan Portilla
Global Strategy Officer: Paula Vampre
Group Strategy Director: James Mitchell
Strategist: Brooklyn Carey
Account Supervisor: Irene León
Head of Production: Brenda Morrison Fell
Senior Producer: Esteffania Najera
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Craft Retoucher: Ricardo Moreira
Global PR Director: Sandra Azedo

CLIENT:
Supercell
Marketing Lead: Iwo Zakowski
Growth Marketing: Manuel Laggengar
Technical Producer: Samuel Klinkmann
Marketing Producer: Yuri Yoshimura

Chess.com
Fair Play Support Specialist: Dane Mattson

North Kingdom (Website developer)
Developer: Lisandro Mindel
UI/UX: David Ljunghill
Client Director: Roger Stighäll

MEDIA AGENCY
Wavemaker Miami
Pierina Di Cera - Media Account Services
Marilina Gutnisky - Media Account Services
Isabella Frediani - Media Buyer
Zacarías Constanzó - Managing Director

GroupM Nexus Miami
Sergio Benjumea - Business Operations
Maria Camila Rodriguez - Account Services
Oscar Cortés - Director

Icy Hot
Sleep Number

ADVERTISING

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