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Fasten

Can’t stay quiet about Fasten

Agency: Magic Camp

You can't stay silent about such low taxi prices!
Rides starting from 3500 som

"Guess what — my ride to work cost me only 9K som!" You can't stay silent about such low taxi prices from Fasten.

We installed a real flying saucer in the Tashkent City park. Well, without its owners: after hearing about the prices, they quickly switched to Fasten. By the way, this is not just random — it's a reference to the cult Uzbek film "Abdullajan, or A Tribute to Steven Spielberg."

Description

Fasten is a new ride-hailing service in Tashkent — with prices so low, it’s impossible to stay quiet. So we didn’t.
Discounts, low prices, and smart ways to save — these are hot topics in Tashkent. If you paid less, you're a legend. That’s the insight we built the campaign on.
We talked about these low taxi prices everywhere — in outdoor ads, performance campaigns, in-app, seeding, and through influencers.

This professional campaign titled ' Can’t stay quiet about Fasten' was published in Uzbekistan in May, 2025. It was created for the brand: Fasten, by ad agency: Magic Camp. This 360°, Film, and OOH Outdoor media campaign is related to the Transport industry and contains 9 media assets. It was submitted 18 days ago by Yandex’s in-house creative studio: Magic Camp of Magic Camp.

Credits

Advertising Agency: Magic Camp
Marketing Manager: Kseniya Smyshnova
Creative Director: Vasily Podtynnikov
Art Director: Alzhana Salimova
Copywriter: Sasha Krepkij
Producers: Dmitry Polikanov, Varvara Mikhalko
Production Company: Zagranitsa

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