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Ford

Camouflage

Agency: LCT

Description

The Pre-Collision Assist feature uses camera technology to detect a potential collision with pedestrian directly in front of yours during day or nighttime driving. If a potential collision is detected, an alert sound is emitted and a warning message displays in the message center. If your response is not sufficient, Automatic Emergency Braking (AEB) will precharge and increase brake-assist sensitivity to provide full responsiveness when you do brake. If you don’t take corrective action and a collision is imminent, brakes can apply automatically.

This professional campaign titled 'Camouflage' was published in Brazil in February, 2020. It was created for the brand: Ford, by ad agency: LCT. This Print medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted almost 3 years ago by Creative director: Ricardo Tramontini of LCT.

Credits

Advertising Agency: LCT, Curitiba, Brazil
Creative Director: Ricardo Tramontini
Art Director: Ricardo Tramontini
Art Director: André Luiz Graciano
Copywriter: Junior Cardoso

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