Café Le Lion

The Heartbeat of Diversity

Agency: Les sales gosses


Discover the vibrant soul of Reunion Island, where the ground itself tells a story of resilience and rich heritage. In our latest video, we delve into the essence of this majestic land that resonates with the diversity and strength of its people. From the colorful landscapes that stretch across the horizon to the compelling sounds of local music that echo in the hearts of its inhabitants, Reunion Island is a testament to cultural richness and unity. Despite facing challenges, the spirit of the island remains unbroken, always rising like a flower after a storm, leaving a lingering fragrance of hope and perseverance.

Our video showcases the symbolic lion, revered as the 'King' due to its crown-like mane, paralleling the luminous presence of the Reunionese people who shine brightly on their land. Since 1966, Reunion Island has celebrated its unique blend of global origins, making it a beacon of cultural and natural beauty. Join us as we explore how Reunion Island, with its highs and lows, continues to be a source of inspiration and pride for its people.

Join us in this heartfelt tribute to Reunion Island, where every moment is a reflection of our enduring spirit and where we shine the brightest on our land. Let the journey inspire you as we tell the story of our island, our land.

This professional campaign titled 'The Heartbeat of Diversity' was published in Reunion in April, 2024. It was created for the brand: Café Le Lion, by ad agency: Les sales gosses. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 month ago by Agence de création nouvelle génération: les sales gosses.


Advertising Agency : les sales gosses, Réunion, France
Production company : Kenlo Primate, Réunion, France
Copywriter / Art direction : Jeremy SAM-LONG


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