IKEA superstores tend to be located far from city centers. So along with opening a second store in Dubai, we also gave families a bigger incentive to make trips to IKEA. We offered to convert the time they spent on the road into money, which they could use to buy IKEA products.
This professional campaign titled 'Buy With Your Time' was published in United Arab Emirates in February, 2020. It was created for the brand: IKEA, by ad agency: Ogilvy. This Integrated medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Memac Ogilvy Dubai, UAE
CCO: Juggi Ramakrishnan.
Group CD: Youssef Gadallah.
Creative Team: Nicolás López, Fernando Montero
Client Team Leader: Hadi Ballout.
Head of Production: Amin Soltani.
Junior Producer: Ann Vaas.
Business Director: Preeti Hothi
Account Manager: Alaa Nour.
Production House: Goldmine Films.
Executive Producer: Madhup Agarwal.
Director of Photography: Miraj Mohamed
Producer: Shaharbano Zaidi
Production Assistant: Sara Abdullah, Armela Atun, Mahesh Pottavathini
Administration & Accounts: Dona Vaas