Whatever the size of your organisation, we have the solutions that fit. The event invite took the form of a specially designed letter split into three parts, analogous to Small, Medium and Large businesses. All three parts could be read as one continuous letter. Each part could also be read as a stand-alone letter, showing that every business regardless of size is important to IBM.
This professional campaign titled 'Business solutions event invite' was published on July 02, 2007. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: Ogilvy One, Malaysia
Executive Creative Director: Selina Ang
Creative Director: Lee Siew Tin
Senior Art Director: Tay Kok Khuan
Copywriters: Lee Siew Tin
Business Director: Diana Thomas
Account Executive: Zed Zulkifli
Production Manager: Koh Kiam Seng
DTP Artist: Siah Pei Har