This ad is for New Zealand's premier internet dating site, and used bus backs to illustrate the fleeting nature of finding 'your perfect match'. The bus routes were on a loop, so the message became clear whenever the buses were in close proximity to each other.
This professional campaign titled 'Buses' was published on October 01, 2006. It was created for the brand: NZ Dating, by ad agency: draft. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: Draft, New Zealand
Art director: Tony Clewett
Copywriter: Rob Banks
Creative Director: Chris Hunter
Client Servicing: Bree Meyers
Photographer: Fraser Clements @ IDC