Earth Day

Bus cape

Agency: DDB


To create buzz for the Earth Day Hometown Hero program, which rewards individuals’/groups’ environmental achievements with a $10,000 grand prize. Ambient capes on the back of bus seats directed people to the Earth Day Canada website where they could apply to win $10,000 for their environmental achievements. The second part of an ongoing campaign:

This professional campaign titled 'Bus cape' was published in Canada in February, 2011. It was created for the brand: Earth Day, by ad agency: DDB. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 11 years ago.


Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Matt Antonello, Paul Riss
Copywriter: Domenique Raso
Art director: Rebecca May
Account manager: Katie Musgrave
Photographer: Vicky Lam

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