Little Caesars

Burn the Burns

Agency: McKinney


Every brand has haters but the best ones find a way to acknowledge them and poke fun at that hate. The digital world is once again set ablaze, thanks to McKinney the creative agency behind Little Caesars' recent "Burn The Burns" TikTok campaign. This campaign has not only achieved impressive results but added the interesting twist of having the Disaster Girl herself set the burns on fire.

In a world where grabbing viewers' attention on social media is no small feat, McKinney's work for Little Caesars stands out. The campaign garnered a remarkable 53.6 million views, a figure that includes organic, boosted, and dark engagements. Since the release of the campaign's teaser video, Little Caesars has experienced incredible growth, gaining +19k followers on TikTok.

This professional campaign titled 'Burn the Burns' was published on November 01, 2023. It was created for the brand: Little Caesars, by ad agency: McKinney. This campaign is related to the Food industry and contains 6 media assets. It was submitted 5 months ago.


Client Name - Little Caesars
Chief Marketing Officer - Greg Hamilton
VP of Global Creative and Brand Engagement - Jaime Pescia
Assistant Brand Manager - Emily Stevens
Director of Paid Media - Joe Alleruzzo
Director of Brand Marketing - Carly Keidel
Director of Communications - Jill Proctor

Agency Name - McKinney
Executive Creative Director - Lyle Yetman
Head of Art and Design - Will Dean
Creative Director - Jameson Rossi
Creative Director - Andrew Williams
Art Director - Jacq Quinton
Copywriter - Cooper Bowman
Account Director - Maggie Dietz
Account Manager - Maggie Baird
Director of Strategy - Justin Davis
Director of Strategy, Social Platforms - Jessica Kingman
Strategy Director - Kerry O’Connor
Senior Social Strategist - Maggie Boulton
Community Manager - Meghan Woods
Production Company - CYLNDR
Director - Jordan Rodericks, Spang
Senior Producer - Kate Rauber
Senior Business Affairs Manager - Nicolette Kolb


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