Build it your own
Description
The goal was to capture the essence of what makes a house a home, and through Fadwa's story, we showcased the diverse and dynamic lifestyles our properties support.
The direction was designed to show emotion and connection, Each shot was carefully crafted to reflect the versatility and warmth of Al Asmakh Real Estate’s offerings.
This professional campaign titled 'Build it your own' was published in Qatar in August, 2024. It was created for the brand: Al Asmakh Real Estate, . This Film medium campaign is related to the House, Garden and Real Estate industries and contains 1 media asset. It was submitted almost 2 years ago.
Credits
Build It Your Own follows Fadwa as she experiences everyday life within an Al Asmakh Real Estate property, transforming a rented space into a place she can truly call home. Through a series of authentic lifestyle moments, the film showcases how residents personalize their living spaces, build memories, and create meaningful connections within their homes. The story culminates with Fadwa stepping outside, symbolizing that a home extends beyond four walls and into the lifestyle and community that surrounds it. The campaign was designed to highlight the warmth, versatility, and emotional value of living with Al Asmakh Real Estate.
Credits
Client: Al Asmakh Real Estate
Campaign: Build It Your Own
Agency: Voxelar
Director: Abdelrahman Alsarayreh
Art Director: Yahia Alsarayreh
DOP Assistant: Raheem Kanath
Marketing: Ahmed Abdulmalik
Assistant Marketing: Iqbal Bhuiyan
Talent: Asel Azimova, Fadwa Benr, Jihad, and supporting cast.
Country: Qatar
Year: 2024
