Britannia - Bad day? Have a Good Day!
Description
A delightful Britannia Good Day, renowned for its unique smile etched on every biscuit, brings joy with every bite. Perfectly paired with a warm cup of tea, its rich cashew-infused flavor makes every moment special and leaves you smiling.
Ideation -
Imagine stepping out in the morning only to find your car with a cracked windshield, dents, and scratches on the body—frustration kicks in instantly. Anyone would feel annoyed seeing their day start like this. But amidst the chaos, a small gesture can bring a sense of calm—on the car's bonnet sits a packet of Britannia Good Day biscuits with a heartfelt note that reads, "Bad day? Have a Good Day!"
This student campaign titled 'Britannia - Bad day? Have a Good Day!' was published in India in January, 2025. It was created for the brand: Britannia, . This Design medium campaign is related to the Media industry and contains 5 media assets. It was submitted 17 days ago by Graphic Designer/Art Director: Koushik Lahiri.
Credits
Art Director: Koushik Lahiri
Copywriter: Koushik Lahiri