Bring back the energy
Description
Sometimes you don't know what you had until it's gone. This was the experience an elderly woman had after selling her beloved Golf. Her life became sad, and everything reminded her of the good times she had with her Volkswagen. In the end, there was only one thing that could bring back her energy: the all-electric GTX driving experience.
This professional campaign titled 'Bring back the energy' was published in Germany in December, 2022. It was created for the brand: Volkswagen, by ad agency: DDB. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 9 months ago by Executive Creative Director: Thomas Koch of DDB Germany.
Credits
Lead-Agency: DDB Berlin @ Team VOLTAGE
CCO: Tim Wettstein
Executive Creative Director: Thomas Koch
Creative Director: Heitor Buchalla
Concept: Heitor Buchalla, Chiara Chessa
Junior Art Director: Elisabeth Miller
Copy: Tobias Natterer
Head of Production: Jens Mecking
Account Directors: Josef Höhnow, Anne Mahncke
Senior Account Manager: Alina Hoefert
Junior Account Manager: Gil Voigt de Oliveira
Zauberberg Productions
Director: Jakob Grunert
DoP: Jan David Gunther
Music: DaHouse
Client List
Director Brand Strategy & Customer Insights Brand VW: Dr. Gilbert Heise
Head of Electro Mobility Communication Volkswagen AG: Mirja Schneider
International Advertising eMobility Campaigns – Volkswagen ID: Jan-Erik Franz
International Advertising eMobility Campaigns – Volkswagen ID: André Schmiedgen
International Advertising eMobility Campaigns – Volkswagen ID: Hendrik Bonsack
