Second Cup

Brewing Brilliance

Agency: Grow Egypt


Through compelling and creative visuals, this campaign invites the audience to savor the essence of "second cup" coffee, where quality and flavor converge to elevate their daily routine. It's an exploration of unique blends, artisanal preparation, and a commitment to coffee that's truly extraordinary.

This professional campaign titled 'Brewing Brilliance' was published in Egypt in September, 2019. It was created for the brand: Second Cup, by ad agency: Grow Egypt. This Content, Design, and Digital media campaign is related to the Food, Retail Services, and Soft Drinks industries and contains 5 media assets. It was submitted 10 months ago by Creative Director : Ahmed Essam of GROW.


Agency: GROW
Client: Second Cup - Egypt
Creative Concepts & Copywriter: Ahmed Essam
Graphic Designer: Hassan Sherif


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