Breathable Bacon

Agency: BBDO


As Americans continue to debate the effectiveness of facemasks, there is still one thing nearly everyone can agree on: Bacon is delicious. Which is why BBDO Minneapolis partnered with the makers of HORMEL® BLACK LABEL® Bacon to introduce HORMEL™ BLACK LABEL™ Breathable Bacon. Not just another facemask, it’s a bacon-scented, two-ply, multi-fiber cloth for your face. Through this latest bacon-novation, perhaps Americans will find common ground — If they can agree on eating bacon, maybe they can agree on inhaling it.

This professional campaign titled 'Breathable Bacon' was published in United States in October, 2020. It was created for the brand: Hormel, by ad agency: BBDO. This Direct medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: BBDO Minneapolis, USA
Executive Creative Director: Tim Mattimore
Creative Directors: David Mackereth, Nathalia Resende
Art Directors: Meghan Rongitsch, Brit Ryan
Copywriters: Matthew Cermak, Joanna Stubbins
Production Designers: Chelsea Siegfried, Karen Hanson
Producer: Peter McLarnan
Project Management: Jessica Teigen
SVP Group Account Director: Ali Siviter
Account Director: Kelli Bovin
Planning Director: Theo Schweitz
Account Executive: Nora Kubiaczyk
Production Company: Flare Minneapolis
Director, Editor: David Holmdahl
Music: HiFi


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