Description
Breadfast, traditionally recognized for its bakery and coffee offerings, is now showcasing its diverse product range, positioning itself as the ultimate destination for all daily essentials. This campaign emphasizes Breadfast’s evolution into a comprehensive platform, offering groceries, household items, and more—beyond just baked goods.
The campaign will leverage targeted marketing strategies to increase app downloads and user retention.
Marketing Objectives:
1. Boost Awareness: Highlight Breadfast’s wide product range, positioning it as more than a bakery app.
2. Increase Sales: Drive app downloads and purchases by promoting variety through engaging content.
Target Audience:
1. Social Class: A, B
2. Gender: Males & Females
3. Age: 20~40
Creative Concept:
Showcases Breadfast as a one-stop solution for daily essentials. Featuring people in relatable everyday scenarios, it highlights the app’s wide product range—from personal care to pet supplies and snacks—emphasizing convenience, variety, and accessibility. Bright visuals and floating product bubbles reinforce Breadfast’s modern and vibrant appeal.
Advertising Mediums
1. ATL: On main roads and famous bridges, In front of universities.
2. TTL: Social media platforms posts (Facebook – Instagram).
This student campaign titled 'Breadfast | Creative Campaign' was published in Egypt in November, 2024. It was created for the brand: breadfast, by ad school: Advertising 101. This 360°, Digital, and OOH Outdoor media campaign is related to the Delivery Services, Food, and Household Products industries and contains 8 media assets. It was submitted 20 days ago by Senior Graphic Designer: Omar Ashraf.
Credits
ADV 101 Course instructor / Art Director: Ahmed M. Elassi
Strategy, Concept, Copies, Captions and Art Direction: Omar Ashraf
