Ministry of Foreign Affairs of Finland

Brave Enough To Ride

Agency: Lucid


Hobbyhorsing has been sweeping the Nordic nation in recent years, with thousands of enthusiasts making and selling horses and riding them at events inspired by real equestrian disciplines. To support the hobbyhorsing community, the Finnish Ministry for Foreign Affairs and ThisisFINLAND worked with leading Finnish fashion labels to add a whole new level to the craze – by creating a limited edition urban fashion collection. This short film kicks off the campaign that celebrates the courage and against-the-odds mentality of hobbyhorsing, designed under the banner of #BraveEnoughToRide.

This professional campaign titled 'Brave Enough To Ride' was published in Finland in November, 2017. It was created for the brand: Ministry of Foreign Affairs of Finland, by ad agency: Lucid. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Lucid, Helsinki, Finland
Creative Director: Roope Nevander
Creative Director / Photographer: Saara Salama
Director: Viivi Huuska

EMURP Music School
Infinity Ward


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