Agency: Mullen


Check out the site:
Web site that will rate the popularity of this year's Super Bowl TV commercials using Twitter. It's called BrandBowl2010. The site is programmed to capture all Twitter chatter about the Super Bowl commercials and generate scores for positive and negative comments and "word-clouds" that convey key descriptive terms ("awesome," cringeworthy," etc) that people are using to describe the brands that are advertising on the Super Bowl. It's a large-scale, real time consumer opinion poll and online community all in one. As you'll see, the Focus on Family brand (Tim Tebow) is trending high on the site right now due to pre-game buzz.

This professional campaign titled 'BrandBowl2010' was published in United States in February, 2010. It was created for the brand: Mullen, by ad agency: Mullen. This Digital medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted almost 14 years ago.


Advertising Agency: Mullen, USA


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.