House337 is launching a new campaign for Greene King’s first ever craft beers, Level Head and Flint Eye. The beers celebrate Britain’s eccentric past but are designed for the modern day, as is the campaign.
The 30” TV and VOD campaign titled “Brand New Beers, Centuries In The Making” takes Greene King’s 200 years of brewing heritage, the historical myths and legends of Bury St Edmunds and the freshly reimagined recipes of the beers and combines them all into a contemporary visual homage which spills out of the can itself.
The film introduces us to ‘craft beer, but not as you know it, because these beers are made from history.’ Illustrations inspired by woodcut engravings common to the medieval era were mapped out using hundreds of lines of code, then laser-cut out of 355 aluminum cans. They were then animated using sophisticated stop frame animation to bring the stories to life. A light was placed inside the cans to project the cut-out illustrations showing both the techniques and ingredients that go into making the beers and the stories that inspired them, featuring flint-tipped arrows and St Edmund’s beheading. The film ends with the message: ‘We may have been doing this for over 200 years but the truth is, we’re only just getting started’.
This professional campaign titled 'Brand New Beers, Centuries In The Making' was published in United Kingdom in October, 2022. It was created for the brand: Greene King, by ad agency: House 337. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago.
Creative Director - Steve Hawthorne
Senior Creative - Pete Ioulianou
Senior Creative - Ollie Agius
Strategy Director - Laura Sammarco
Strategist - George Poynter
Account Management - Rich Williams Kelly Mahon Harriet Pinnington
Agency Executive Producer - Bradley Woodus
Agency Producer - Henry Davies
Director/ Production Co - Balazs Simon @ BlinkInk
Producer - Sami Goddard
Executive Producer - Bart Yates
Post Production - GYAR
Colour - Kai Van Beers @ Nineteen-Twenty
Music - Major Tom
Sound Design - Dugal Macdiarmid @ King Lear
Illustrator - Tobias Hall
DoP - Max Halstead