Brake Assist Plus, Faster

School: Miami Ad School


Thanks to its sensors, C-Class' BAS knows what to do exactly when the unexpected occurs, redefining the concept of driving safety. How does it feel to be slower than your car?

This student campaign titled 'Brake Assist Plus, Faster' was published in Germany in September, 2019. It was created for the brand: Mercedes-Benz, by ad school: Miami Ad School. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 2 years ago by Lorenzo Colnaghi.


Advertising School: Miami Ad School Europe, Berlin, Germany
Jr. Copywriter: Lorenzo Colnaghi
Creative Director: Klaus Bender

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