In the first world, graduation is the most important moment in a young boy's or girl's life. However, in the third world, the most important achievement by this moment is not getting pregnant, not being a mom or dad. This is the reason why PASMO exists, to educate minorities about this issue.

This professional campaign titled 'Boy, Girl' was published in Guatemala in May, 2017. It was created for the brand: Panamerican Social Education Organization, by ad agency: McCann. This Print medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted about 7 years ago.


Advertising Agency: d4 McCann, Guatemala
Chief Creative Officer / Copywriter: Ricardo Mendoza
Creative Director: Jairo Rubiano
Head of Art / Digital art: Nestor Cifuentes
Photographer: Julian Perrot

Instituto Move
Museum of Natur...


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