Box Talk, Monistat's Granny Panty Apology

Agency: Allen & Gerritsen


A recent Monistat ad sparked a fair amount of controversy and angered women who support the wearing of granny panties. Even after a formal apology from the company, the controversy continues. URL:

This professional campaign titled 'Box Talk, Monistat's Granny Panty Apology' was published in United States in August, 2013. It was created for the brand: Monistat, by ad agency: Allen & Gerritsen. This Digital medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted almost 11 years ago.


Advertising Agency: Allen & Gerritsen, Philadelphia, USA
Creative Director: Rich Wakefield
Art Director: Lindsey Tweet
Copywriter: Jon Skale


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