A recent Monistat ad sparked a fair amount of controversy and angered women who support the wearing of granny panties. Even after a formal apology from the company, the controversy continues. URL: http://www.grannypanties.org
This professional campaign titled 'Box Talk, Monistat's Granny Panty Apology' was published in United States in August, 2013. It was created for the brand: Monistat, by ad agency: Allen & Gerritsen. This Digital medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted about 10 years ago.
Advertising Agency: Allen & Gerritsen, Philadelphia, USA
Creative Director: Rich Wakefield
Art Director: Lindsey Tweet
Copywriter: Jon Skale