Description
This fall, Land O’Lakes is teaming up with rising country star Hailey Whitters to launch a joyful new campaign that celebrates dairy while building brand love for Land O’Lakes Butter and Cheese.
The social campaign, Bovine Serenade, brings a touch of dairy magic to both the music and the farm, as Hailey playfully promotes a tour and serenades a barn full of receptive cows with recipe-inspired songs. Created in partnership with creative AOR Battery, the campaign is rooted in authenticity: Hailey, who dreams of owning her own farm, recently released her Corn Queen album paying homage to her Iowa upbringing.
Land O’Lakes partnered with Hailey for her genuine farm roots, appreciation for farmers and farm life, and shared values of hard work, ownership, and cooperation. The collaboration bridges two worlds that rarely meet—the farm fields of rural America and the concert halls of its biggest cities. By placing a country music star at the center of its storytelling, Land O’Lakes showcases the pride, grit, and joy of rural life in a way that feels modern, compelling, and deeply human.
Bovine Serenade launched across social and OLV on Wednesday, September 17.
This professional campaign titled 'Bovine Serenade' was published in United States in September, 2025. It was created for the brand: Land O’Lakes, by ad agency: Battery. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted 2 months ago.
Credits
Battery
Executive Creative Director: Scott Brown
Group Creative Director: Michelle Nam Fischer
Associate Creative Director: Chris Gilbert
Senior Copywriter: Lait Fitzpatrick
Art Director: Aanya Nigam
Producer: Jessica Shepard
Head of Production: Marco Vidalis
Group Brand Director: Pat Dunneback
Brand Director: Miranda Curry
Brand Supervisor: Sam Amezquita
Brand Manager: Kristen Garcia
Strategy Director: Suzy Mae Mattay
Havas
VP, Client Experience: Kristin Ambrookian
Media Planner: Ausilia Leung
Associate Director, Social: Jamal Willis
Manager, Programmatic: Stephen Disko
Senior Trader, Programmatic: Kevin Hannon
Land O’Lakes
Brand Development Director: Scott Schraufnagel
Brand Stewardship Manager: Kristina Mossong
Brand Stewardship Specialist: Liz Jorgensen
Senior Digital Content Associate: Kari Middendorf
Brand Content Lead: Ally Weinberg
Brand Content Specialist: Brittany Kubovec
Senior Graphic Designer: Nicole Von Blidner
Still Photographer: Danielle Bedell
