Airtel - Bounce Back
African SMEs are bouncing back post the pandemic. The idea is to literally depict the same in the film through a visual technique similar to (but not as shaky and sped up) as the boomerang effect on Insta where scenes play out and then rewind back again. As such in a montage of scenes we see different SMEs, one way or another, shutting shop and then opening back up again to make our point. The film is set to a fast-paced track that complements this play-rewind (bouncing back) effect.
This professional campaign titled 'Bounce Back' was published in Kenya in July, 2022. It was created for the brand: Airtel, by ad agency: Ogilvy. This Film medium campaign contains 5 media assets. It was submitted 9 months ago by Director: Directed by Mark Stry of The Star Film Co.
Production Company Ahoy Films
Executive Creative Director Yash Deb
Creative Director Shounak Guhathakurta
Business Director Marlene Truter
Client Service Richir Bhatt
Director Mark Strydom
Produce Dan Odendal