Airtel - Bounce Back
Description
FILM
African SMEs are bouncing back post the pandemic. The idea is to literally depict the same in the film through a visual technique similar to (but not as shaky and sped up) as the boomerang effect on Insta where scenes play out and then rewind back again. As such in a montage of scenes we see different SMEs, one way or another, shutting shop and then opening back up again to make our point. The film is set to a fast-paced track that complements this play-rewind (bouncing back) effect.
This professional campaign titled 'Bounce Back' was published in Kenya in July, 2022. It was created for the brand: Airtel, by ad agency: Ogilvy. This Film medium campaign contains 5 media assets. It was submitted over 4 years ago by Director: Directed by Mark Stry of Independent .
Credits
Advertising Agency
Production Company Ahoy Films
Executive Creative Director Yash Deb
Creative Director Shounak Guhathakurta
Business Director Marlene Truter
Client Service Richir Bhatt
Director Mark Strydom
Produce Dan Odendal
