Both& Apparel marks Trans Day of Visibility

Agency: Wongdoody


Both& Apparel, the trans masc fashion label, is launching an empowering ad campaign to coincide with Trans Day of Visibility on Friday 31 March, created by the human experience agency WongDoody.

Breaking on high-profile OOH sites in New York, London and Paris to promote Both&’s new denim range, the campaign pays homage to Calvin Klein’s iconic 1990s ads featuring Kate Moss and Mark Wahlberg, shot by Herb Ritts.

For Both& Apparel, however, it’s three trans masc men – models Tai Hattingh, Arthur Macnair and Ethan Denadai – who feature front and centre. Wearing the brand’s jeans and appearing both topless and in classic Both& white tees, the models pose for a series of stills, as well as a film.

The campaign was shot by Lydia Garnett, a non-binary photographer based in London who has worked for brands including Nike, Stonewall and England’s Lionesses. WongDoody also collaborated with trans icon Daniel Sea, known internationally for playing Max on The L Word, who acted as Executive Creative Director of the shoot.

This professional campaign titled 'Both& Apparel marks Trans Day of Visibility' was published in United States in March, 2023. It was created for the brand: Both&, by ad agency: Wongdoody. This Integrated medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 1 year ago.


Brand Both& Apparel
Founder and CEO Finn Shephard

Creative Agency Team
Agency WongDoody
Global Chief Creative & Design Officer Grace Francis
Executive Creative Director Jamie Mancini
Head of Strategy Kim Abbott
Senior Producer Amy Wise
Head of Design Valentina Proietti
Art Director Tom Benford
Production Assistant Harry Butler

Talent + Stakeholders
Executive Creative Director Daniel Sea
Photographer Lydia Garnett
Models Tai Hattingh, Arthur Macnair & Ethan Denadai     
Videographer Karolina Papp
Photography Assistant Jody Evans
Stylist Honor Barber
Make Up Chie Fujimoto
Hair Zara Toppin
Studio Producer Sandra Ebert     

Media planning/buying
Giant Posters (NY), Pop Art (London), Paper Trails Europe (Paris)


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