Spejder Sport is Denmark’s leading outdoor retailer. To be able to work here employees must have experience in at least one form of outdoor activity. The signs are a part of a campaign called: “Let our experience benefit you”.
The idea is botanical plant signs placed next to weeds and wild plants growing on sidewalks and other places around town. The signs explain what you can use the different plants for. E.g. fire lighting, rope making, wound sterilization as well as which parts of the plants you can eat in a survival situation.
This professional campaign titled 'Botanical plant signs' was published in Denmark in September, 2016. It was created for the brand: Spejder Sport, by ad agency: Marketsquare. This Outdoor medium campaign is related to the Retail Services industry and contains 4 media assets. It was submitted about 6 years ago.
Advertising Agency: Marketsquare, Copenhagen, Denmark
Client Service Director / Strategic Planner: Malene Leth
Art Director / Copywriter: Tim Ustrup Madsen
Account Director: Dorte Røjel