Print Ad
Print Ad
Print Ad
When travelers book anything with Tripadvisor, a thank you booking screen appears. Travelers are guided to an Amazon X Tripadvisor shopping assistance feature on Amazon with personalized recommendations based on their booking.
Tripadvisor has a tab on Amazon for users to organize their AI bot shopping assistance by their planned trips.
Amazon shoppers not associated with Tripadvisor can benefit from a Tripadvisor pop-up ad for AI shopping assistance.
Shoppers can prompt their Tripadvisor Bot Shopping Assistant to be more specific by optionally filling out where they are going if relevant and product features they value.
Inflight digital activation welcome screen
Inflight digital activation sign in screen
Inflight digital choose to personalize your trip or use the AI Assistance screen
Inflight digital AI search bar screen
Inflight digital AI bot personalized recommendations screen
Inflight digital activation QR code to Tripadvisor app screen
Description
Product: Tripadvisor AI Agent
Insight: Booking trips can feel overwhelming.
Big Idea: Our bots have been there.
Execution: Show how Tripadvisor’s AI has tried everything and has been everywhere to help give you the best recommendations.
This student campaign titled 'Bot Buddy' was published in United States in December, 2025. It was created for the brand: TripAdvisor, by ad school: S.I. Newhouse School of Public Communications. This Digital, Integrated, and Print media campaign is related to the Travel and Tourism industry and contains 13 media assets. It was submitted about 2 hours ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Directors: Maya Kleinberg and Hannah Frydman
Copywriters: Maya Kleinberg and Hannah Frydman
Instructor: Stephen Lundberg
