ADVERTISING

Friday Health Plans

Booty, Livin, Rocks

Agency: LRXD

Description

After a long, draining week, many people see Friday as an oasis from the stress of work and responsibility, and they celebrate the day with the hashtag #FridayFeeling. Aptly named Friday Health Plans applies this concept to health insurance. The low-cost, hassle-free provider covers younger consumers’ basic health needs — such as annual check-ups and emergency services — so they can experience that #FridayFeeling all week long. Our integrated marketing campaign accesses out-of-home and pre-roll media to relay this sense of freedom to 27- to 39-year-olds. The 15-second spots use music, special effects (slo-mo, animation) and declarations (“When your insurance rocks as hard as you do”) to illustrate the emotion that defines that Friday state of mind.

This professional campaign titled 'Booty, Livin, Rocks' was published in United States in November, 2017. It was created for the brand: Friday Health Plans, by ad agency: LRXD. This Outdoor medium campaign is related to the Finance industry and contains 3 media assets. It was submitted over 4 years ago.

Credits

Advertising Agency: LRXD, Denver, USA
Creative Director: Andy Dutlinger
Art Director: Drew Bentley
Copywriters: Ashley Rutstein, Greg Lewis
Studio Manager: Valerie Hawks
Senior Account Director: Megan Gonzalez
Account Manager: Sandy Hazzard
Media Planner: Drew Peterson
Illustrator: Chris Piascik
Production Company: LRXD Films
Director: Jonas Mayabb

ADVERTISING

iStock Essentials

Businessman with Consumer

Artist: Ankabala

iStock Essentials

Productive businesswoman leaning...

Artist: Motortion

iStock Essentials

Tuesday Text Wishes Reveal From ...

Artist: shivkantsharma07

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.