ASB Bank wanted New Zealand farmers to switch banks. Problem: farmers were in long-term banking relationships, and reluctant to talk.
Research identified that relationships, and hands-on faming knowledge, were key. To get a foot in the door, farmers were sent a cast-iron bootscraper, promising that ASB bank managers would walk the length of their farm to find out about their business, before stepping inside (with clean feet!) to chat.
This professional campaign titled 'Bootscraper' was published on July 01, 2006. It was created for the brand: ASB Bank, by ad agency: Tequila. This Ambient medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 17 years ago.
Advertising Agency: Tequila, Auckland, New Zealand
Creative Director: Wayne Pick
Copywriter: Abo Abramowitz
Art Director: Wayne Pick